Influencer Campaign Brief Template – Editable Strategy & Deliverables Document for Sponsored Content

Influencer Campaign Brief Template – A fully editable document used to provide strategic direction and campaign details to influencers and content creators working with your brand.

This template helps ensure a clear understanding of campaign objectives, deliverables, timelines, and brand expectations. It is ideal for agencies, e-commerce brands, SaaS companies, and businesses that invest in influencer marketing.

Main Sections Include:

• Campaign Overview (objective, audience, period)
• Content Guidelines (messages, hashtags, visual style)
• List of Deliverables (reels, stories, posts, etc.)
• Deadlines and Review Dates
• Compensation and Content Rights
• Contact and Support Info
• Influencer Signature and Confirmation

Format: Editable Word (.docx) – Fully customizable and ready to send or print.

Disclaimer: This template is based on standard practices and must be adapted to your brand’s policies and influencer agreements.