Brand Voice Guidelines Template – Editable Style Guide for Consistent Messaging

Brand Voice Guidelines Template – A complete and editable document that helps define the tone of voice, personality, and communication rules for your brand. Perfect for teams, agencies, and content creators looking to ensure consistency across all written materials and channels.

This template outlines essential language standards, tone preferences, and messaging pillars to keep your brand communication aligned, authentic, and instantly recognizable. It’s especially useful when scaling teams or working with freelancers and external collaborators.

Sections Included:

• Brand Overview and Core Values
• Brand Personality Description
• Tone of Voice (formal, friendly, inspiring, etc.)
• Approved Vocabulary and Phrases
• Example Sentences (Do’s and Don’ts)
• Channel-Specific Adjustments (web, email, social)
• Approval and Review Workflow

Format: Editable Word (.docx) – Ready to share with your team or print for internal training.

Disclaimer: This template is a communication tool and should be adapted to your brand’s internal guidelines and style preferences.